About \\ Sweet Nuns needed support with their first ever US concept launch in 2016, so we created a complete soup-to-nuts go to market strategy to raise brand awareness and business development strategies, including setting client up on food delivery platforms (UberEATS, DoorDash, Postmates).
Experience \\ Produced special events like Valentines’ nun decorating classes to educate customers about the intricacies and detailed nature of French cream puffs. Facilitated product seeding to tastemakers (ie. popular Instagrammers’ birthday parties)
Impact \\ Overall campaign resulted in sellouts of special Holiday flavor launches, brand collaborations (ie. Disney’s Starwars’ promotional collaborations of BB8 nuns), and special events (ie. Oscars, Gwen Stefani’s product launch).